With The Help of Alejandro Betancourt, Hawkers Remarkably Grew to Become One of the Recognized Sunglasses Brand
Hawkers Company was initially established by a group of four Spanish college students. They began by buying low-end shades worth $300 in the United States and sold them on a Spanish site. They eventually realized their idea worked and decided to manufacture their sunglasses with a similar style and appearance. At the time, there were expensive high-quality sunglasses that cost between $200 and $300. On the other hand, there were poor-quality sunglasses priced from $10 to $20, making them affordable for the low and middle social class families.
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The organization was determined to offer high-quality sunglasses made of standard material affordable for people from all social classes. The company adopted an online selling strategy that helped cut costs that could be incurred in storefront locations. Despite the high profits generated from the initial sales, the firm still had challenges regarding finances.
Consequently, the company started looking for investors and came across Alejandro Betancourt Lopez, who was at that time searching for profitable entities to invest in. Alejandro Betancourt Lopez is a recognized successful entrepreneur, well known for establishing an internet company, a bank and an oil company. He was dedicated to getting involved in projects that directly benefited the community.
Although sunglasses did not directly impact the community, Alejandro Betancourt believed that they made people happy. Therefore, he supported hawkers through his entrepreneurial skills and invested $56 million to help boost the company’s operations towards achieving their short and long term goals.
It sold approximately two million pairs of sunglasses in the first three years through the help of Alejandro Betancourt Lopez. The enterprise earned 70 million euros as its profit which doubled in the following year. In 2018, Alejandro Betancourt funded the company again, and it generated 20 million euros more. Alejandro Betancourt Lopez’s: Twitter.