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Edenilso Rossi Arnaldi Various Positions


Edenilso Rossi Arnaldi is a Brazilian-American entrepreneur, inventor, and author. He has published over two dozen books on various subjects.

He’s currently working on a book about entrepreneurship. 

For the past few years, he worked with some of the world’s top companies like Google, Microsoft, and Apple. Edenilso was also featured in Forbes magazine as one of America’s most formidable entrepreneurs under 40.


  1. Senior Vice President Product Management for Google and the Web
  2. Senior Vice President Product Management for Microsoft
  3. Senior Vice President Product Development for Apple Inc.

He was most recently appointed Senior Vice President of Global Apple Worldwide Merchandising, responsible for designing and manufacturing Apple’s flagship retail store experience. Edenilso is currently involved in several projects relating to education, including a new venture with Criss Angel called The School of Tomorrow, which plans to offer an entirely new way of learning. 

Areas of expertise

– Product Development

– Marketing

– Positioning

– Business Planning

– Strategic Management

– International Business Development 

Career trajectory

Edenilso started working as an analyst at Goldman Sachs in New York City. After moving to Brazil and starting a side project selling imported magazines, he parlays that into a job in the same industry that helped take the business public on the NY Stock Exchange. He then became Marketing Director for one of Latin America’s largest multinational brands. He later became vice president of product management for Google, working with General Electric, NBC Universal, and Diane von Furstenberg. In addition, he managed over 300 employees responsible for product strategy and development for Yahoo. Edenilso has also served as Vice President Product Management for Microsoft’s Online Services Division located in Silicon Valley.